Amazon's new Amazon Inspire service

Amazon.com Inc. has reportedly launched a TikTok-style service that allows customers to buy items directly from their photo and video streams.

The world's largest e-commerce company said the new feature, called Inspire, will roll out to some customers in the United States in early December and then roll out nationwide over the next few months.

The new Amazon Inspire service, which appears as a lightbulb icon in the app, offers shoppers a selection of more than 20 interests, including cosmetics, pets and games, which are then used to customize their feed.