Apple — the most expensive brand in the world

According to Kantar's “Brandz Top 100” list of the most expensive global brands, Apple has once again won the title of the most expensive brand in the world. The Apple brand is currently valued at $ 947.1 billion, up 55 percent from last year.

The last time the Apple brand topped the first line of that ranking was in 2015, followed by Amazon.

Top 5 as well:

Google grew in value by 78 percent year-over-year to $ 820 billion;

Amazon grew its value by 3 percent to $ 706 billion;

Microsoft retained fourth place, with brand value rising 49 percent to $ 611 billion;

Tencent remained in fifth place, with $ 214 billion as the brand fell 11%.

McDonald's, Visa, Facebook, Alibaba and Louis Vuitton are also in the top 10.

During the year, the total value of all 100 brands increased by 23% to about $ 8.7 trillion.