Coca-Cola introduces a first-of-its-kind flavor

Coke's new flavor is out of this world. Starlight is the first beverage from Coca-Cola Creations, a new innovation platform.

Unlike "cherry" or "vanilla," it's not immediately clear how "starlight" is supposed to taste. One guessed raspberry, others tasted chocolate and graham cracker.

On Thursday, Coca-Cola finally cleared up the mystery. Starlight is "inspired by space" has "notes reminiscent of stargazing around a campfire, as well as a cooling sensation that evokes the feeling of a cold journey to space," the company said in a release. Also, it's red.