In Iran, women were banned from filming in advertising

The Iranian Ministry of Culture and Islam banned women from taking pictures in advertisements. The ban also applies to the use of “feminine images”in videos.

According to the Iranian international TV channel, the base of which is in London, at the end of July, the Ministry announced this in a letter addressed to Iranian schools of art and cinema. Similar letters came to Iranian advertising agencies. The appearance of women in advertising in Iran is prohibited in accordance with the “law on peat and chastity”.

The Iranian government relied on the current law on advertising, prohibiting the “use of women, men and children as tools.” The ban on the use of man as a “tool” has always been in force, but the interpretation of “use as a tool” depends on the political and religious views of certain presidential administrations, the Iranian International reports.

Women's participation in the ads was banned after the Iranian company Domino released a roller showing a woman throwing a scarf over her head and driving a car, and then eating ice cream covered with chocolate syrup. In another promotional video of the same company, a woman compared ice cream.

The Iranian government sued Domino. Local moral police believe that these two videos “contradict public order”, “insult women's dignity”, and also lead to “propaganda of dirt” in society.