The Third Tashkent Advertising Festival TAF!21 will be held
On October 9-10, the Hyatt Regency Tashkent hotel will host the annual international advertising conference, ABC-show, the award ceremony for the winners of the TAF! 21 best advertising competition, as well as a workshop for designers.
The number of festivals is growing in Tashkent! This year, on the initiative of the President of the Republic of Uzbekistan Shavkat Mirziyoyev, the Tashkent International Film Festival "Pearl of the Silk Road" was revived, which, together with the already popular city events, forms the festival culture of the capital.
In the active festival life of the capital in recent years, the Tashkent Advertising Festival TAF !, which was first held in April 2019, within the framework of the III Week of Marketing and Advertising ADWEEK, has taken its place worthily. The festival also took place last year. Despite the known circumstances, in May 2020 TAF! ANTI CRISIS was held online.
A special feature of the Tashkent Advertising Festival is that today it is the only advertising holiday in the country, in which successful brands and consumers take part, the best domestic advertising projects are determined, leading foreign and domestic experts share their practical knowledge and all festival participants have a unique opportunity get to know and be inspired by the ideas of the world's best advertising.
Festival TAF! 21 is a large-scale event organized by the Antimonopoly Committee of the Republic of Uzbekistan, Marketing Association of Uzbekistan and which became possible with the support of partners. Today the festival brings together conference speakers from Russia, Ukraine and Georgia, an expert jury of the competition, consisting of 48 representatives of the largest domestic brands, 112 brands participating in the competition, thousands of consumers, participants in the first open vote, as well as companies and organizations that supported the main idea of the festival , that effective communication develops business.
The program of the festival: the competition for the best advertising TAF! 21, the third international advertising conference, ABC-show and the awards ceremony for the winners of the competition for the best advertising.
On October 9, the international advertising conference TAF! 21 will feature well-known experts from Uzbekistan, Russia, Ukraine and Georgia, who work with the world's leading brands and have received the highest awards at international festivals.
Speakers of the international advertising conference:
• Andrey Gubaidullin, creative director and co-owner of Voskhod RA (Russia)
• Valentin Panyuta, brand Leader, co-CEO Fedoriv agency (Ukraine)
• Vladimir Lifanov, founder of the branding agency "Suprematika" (Russia)
• Maxim Illyukhin, head of CX & Product, co-CEO Fedoriv agency (Ukraine)
• Alexey Maksimenko, brand leader Fedoriv agency (Ukraine)
• Malik Karimov, marketing director korzinka.uz (Uzbekistan)
• Rustam Khalikov, First Deputy General Director of Uzbekinvest Insurance Company (Uzbekistan)
• Iroda Arifkhodzhaeva, Head of the Department of Marketing and Development of Retail Insurance Business, Uzbekinvest Insurance Company (Uzbekistan)
• Nikoloz Kurdiani, Chairman of the Supervisory Board of TBC Bank Uzbekistan (Georgia)
• Akmal Raimov, director of the international network of pizzerias Dodo Pizza Tashkent (Uzbekistan)
• Stanislav Telpis, Director of Admixer (Ukraine)
• Ivan Churilin, President of ABC show (Russia)
Diyor Mirzaakhmedov, organizer of the TAF! 21 festival:
“The Tashkent Advertising Festival is an annual international professional project, which this year has focused on a new format. Today, in an increasingly competitive environment, the formation of a strong brand and its subsequent promotion using brand communications are important components of a marketing policy that ensures the successful functioning of any company, regardless of the form of ownership. Therefore, at the festival we will talk about effective brand communications with their consumers, the results of such communications, both for brands and consumers, about good advertising and how to make it truly selling. We invited truly "star" experts in the field of branding and design, so that the festival participants could not only gain new knowledge, but also ask their questions to the speakers. We are waiting for you at the festival! "
On October 9, within the framework of the Festival, a charity auction will be held, the funds from which will be sent to the Ezgu Amal Foundation. Festival participants will be able to participate in express voting for the best advertising poster, win valuable prizes from Artel, award winners of prize draws in the Telegram bot @ TAF21bot and other interesting activities.
Immediately after the end of the international advertising conference, a unique ABC show, a collection of the world's best advertising, will be shown. The collection is updated annually, this is an hour-long demonstration of the best videos that have received prizes at 45 world advertising and marketing festivals. For the first time in Tashkent, the show was held with great success in 2019, at the Cinema Palace named after And Navoi caused a lot of positive emotions and responses from the audience.
The award ceremony for the winners of the TAF Best Advertising Competition will begin at 18-30! 21 This year, 207 projects of 112 brands are participating in the competition. Winners in 10 nominations will be determined by 48 members of the expert jury of the competition and consumers in the telegram bot @ TAF21bot. Admission to the awards ceremony is free.
Open voting of consumers in the Telegram bot @ TAF21bot continues until October 1 inclusive. Anyone can see successful projects and vote for the best projects, brands and become a participant in the drawing of valuable prizes! Together we can choose the ad you want to watch!
On October 10, Hyatt Regency Tashkent will host for the first time a workshop for designers "Design-Hello Moscow-Tashkent" by the famous Moscow designer Vladimir Lifanov, the founder of the Suprematika branding agency, the winner of all famous festivals in the CIS and Europe and the famous Tashkent designer Temur Sadiy, co-founder and design director at MA'NO Branding.
Detailed information about the festival: Третий Ташкентский фестиваль рекламы TAF! 2021 - Marketing.uz
Consumer voting results: КОНКУРС ЛУЧШЕЙ РЕКЛАМЫ TAF!2021 - Marketing.uz
Organizers - Antimonopoly Committee of the Republic of Uzbekistan, Marketing Association of Uzbekistan.
The general partner is the Uzbekinvest insurance company.