Amazon has overtaken Apple

Amazon has topped the list of the world's most expensive brands, overtaking Apple, according to a new brand valuation report by UK-based consultancy Brand Finance.

Although the company, founded by Jeff Bezos, lost $51 billion (from $350 billion to $299.3 billion), or 15% of its value, over the year, Amazon's priority remained.

According to sources, Apple's brand value fell 16% to $297.5bn and ranked second.

Google is in third place ($281.4 billion), followed by Microsoft ($191.6 billion) and Walmart ($113.8 billion).

South Korean technology company Samsung was ranked 6th ($99.7 billion), Chinese bank ICBC was 7th ($69.5 billion), US telecoms company Verizon was 8th ($67.4 billion), Tesla was 9th ($66.2 billion) and TikTok was 10th ($65.7 billion).

The value of the brand in the last ranking table was $4.7 billion. According to the study, the United States of America was ranked first in the ranking by a wide margin.

P.S. A total of 201 American, 71 Chinese, 32 Japanese, 31 French, 25 British and 24 German companies are on the Brand Finance list.