China boycotts Nike, H&M and Burberry
China launches a real PR war against Western brands that have criticized the persecution of the Uyghurs in Xinjiang and have announced that they are abandoning local cotton. As noted by evronews.com, a boycott has been announced on Nike and H&M. The Swedish company's products have disappeared from several online platforms. It is reported that the giant Tencent Games terminated the agreement to create images for the game Honor of Kings with Burberry.
"It is possible that these days the Chinese do not intend to allow some foreigners to eat Chinese rice and break Chinese bowls at the same time," said Chinese Foreign Ministry spokeswoman Hua Chunying.
State media accused Western companies of "lying" and saw some "ulterior motives" in their actions. Nike and H & M's statements were published on the companies' websites last year, but came into the spotlight after the UK, EU, Canada and the United States imposed sanctions on a number of Chinese officials believed to be involved in human rights abuses.