Viva Magenta-announced as the primary color of 2023

Dark red with a purple hue, which was "Pantone 18-1750 Viva Magenta," has been declared the primary color of 2023. It is reported that this data was registered on the official website of the Pantone International Research Institute.

The company's staff developed the new color, inspired by a natural dye called carmine.

"Viva Magenta helps us strengthen our inner strength and reconnect with nature in a high-tech world," said Litrus Iceman, executive director of the Pantone Color Institute.

Yet she argued that the color was a symbol of rebellion. "Bold, smart and inclusive, Pantone 18-1750 Viva Magenta welcomes everyone with the same rebellious spirit," Lytrus Iceman added.

P.S. The Pantone International Research Institute has been choosing the primary color of the world since 2000. In the middle of the 20th century, the company developed a standardized color correction system using a digital display. Color samples are regularly released in special catalogs.