Apple leads the world’s most expensive brand rankings

According to a report by Brand Finance analysts, Apple has topped the list of most expensive brands for the first time since 2016.

The authors of the rating estimated the value of the corporation at $ 263.4 billion USD. Apple has also managed to boost the price of its brand by 87% in a year.

Amazon, which topped the rankings in 2020 with a value of $ 187.9 billion USD, is in second place this time. Last year, Amazon’s value also rose significantly to $ 254.2 billion.

Google ($ 191.2 billion USD), Microsoft ($ 140.4 billion USD) and Samsung ($ 102.6 billion USD) are also among the top five most costly brands.